Retreat East
Elevating engagement for luxury hotel, Retreat East
Company
Retreat East
Industry
Travel and Tourism
The background
Offering idyllic escapes in the heart of Suffolk, luxury hotel Retreat East partnered with Hicks & Brown and Beco Pets to host an Instagram giveaway. This case study reveals how we created a captivating video campaign that showcased their products whilst boosting engagement.
The highlights
- Produced captivating video content for Instagram giveaway
- Achieved almost 27,000 views and thousands of new followers
The brief
Retreat East required a video to serve as the centrepiece for an Instagram giveaway campaign, aimed at increasing brand visibility and follower engagement. The video needed to highlight the offerings of three different companies that collaborated on the campaign, whilst maintaining a consistent and recognisable brand identity that would integrate with Retreat East’s existing content.
Our response
We focussed our attention on enhancing the reader experience, to improve engagement and increase conversions.
Discovery & Planning
With a solid understanding of Retreat East’s brand identity, we began by discussing the key elements that needed to be captured to highlight all three brands. Close collaboration ensured a shared vision to guide the shoot. Working alongside Retreat East, we planned specific shots that would best showcase their offering, whilst aligning with their strong existing aesthetic.
Video Production
The shoot was executed with precision and creativity, utilising the beautiful surroundings of Retreat East to create visually rich content. We leveraged the location’s diverse settings to capture a variety of shots that highlighted the hotel’s landscape, in addition to the finer details. Seamlessly integrating their collaborating partners, we ensured that Beco Pets and Hicks & Brown were naturally woven into the narrative, maintaining a cohesive flow throughout. With a streamlined editing process that involved colour grading, sound design and precise cuts to maintain a smooth story, the final edit was a polished, high-quality and engaging product.
The results
The Instagram giveaway video was a resounding success, achieving nearly 27,000 views and significantly boosting follower engagement. Retreat East saw a noticeable increase in their Instagram following, with thousands of new followers joining as a direct result of the campaign. The final video evidenced the strong synergy between our video production expertise and our client, resulting in a cohesive and captivating end product. Check it out for yourself, and why not discover the wonderful offerings of Retreat East whilst you’re at it?
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