Novuna Consumer Finance x Own Art
Crafting a Masterpiece at Sunny Bank Mills Gallery
Company
Novuna Consumer Finance
Industry
Finance
The background
Novuna Consumer Finance is a multi award-winning finance provider in the UK, and the official finance partner of Own Art – a national initiative designed to reduce the financial barriers that exist to purchasing art, by subsidising the cost of interest free credit. Novuna Consumer Finance approached We Are Thrive to produce video content that would highlight this collaboration, and emphasise the power of flexible finance in the art world.
The highlights
- Captured engaging video content showcasing the impact of our clients finance solutions for everyone in the chain, including artists, buyers and galleries.
- Featured real customers and artists to gain firsthand insight and highlight the real-world benefits of finance solutions.
- Created a selection of social assets to complement the main video and drive awareness and engagement.
The brief
Novuna Consumer Finance wanted to demonstrate the success of its partnership with Own Art by creating a video that would appeal to both galleries and prospective buyers. The aim was to highlight how flexible finance solutions can transform art ownership, making it more accessible to a wider audience and positively impacting both galleries and customers.
Our response
We combined touching interviews and dynamic visuals to create an engaging narrative that accurately represented the partnership’s success.
Discovery & Planning
We worked closely with Novuna Consumer Finance to understand the key aspects of their partnership with Own Art, and to identify key storytelling opportunities to illustrate real-world benefits. We ensured the narrative focused on the experiences of those directly affected by the initiative – an artist whose work was made more accessible, and a buyer who was able to purchase a unique piece of art that might have otherwise been unobtainable.
Video Production
On-site, we captured dynamic footage highlighting both the emotional and practical aspects of purchasing art. Each scene was designed to showcase the accessibility and joy that finance solutions provide. We captured emotive interviews which revealed how finance solutions helped an artist reach a broader audience, and allowed a buyer to purchase an incredibly personal and touching original artwork. By focusing on personal stories, we were able to effectively communicate the impact of affordable finance options for the art community.
Post Production
We set the scene with a descriptive introduction, to remind viewers of Own Art’s 20 year milestone, and collaborated closely with Novuna Consumer Finance to select key soundbites that would celebrate Own Art’s success whilst paying homage to the flexible financing behind the scheme. The final edit, combining touching interviews and dynamic visuals of the gallery space, created a polished and engaging narrative that accurately represents the partnership’s success.
The results
The video successfully demonstrated how, in partnership with Own Art, Novuna Consumer Finance have opened doors for both artists and buyers. It has been used in Own Art’s marketing efforts to encourage more galleries to offer finance initiatives, and shared across Novuna Consumer Finance platforms to demonstrate the positive customer impact they provide.
Why not take a look for yourself – and see the transformative role Novuna Consumer Finance plays for both artists and buyers alike.
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