Novuna Vehicle Solutions

Energising Sales Meetings with Novuna Vehicle Solutions

Company

Novuna Vehicle Solutions

Industry

Automotive

The background

Novuna Vehicle Solutions, an award-winning fleet provider and leader in vehicle decarbonisation, approached us to create their flagship sales video. They needed a product that would set the tone for their meetings, showcase their unique value proposition (UVP) and differentiate themselves from competitors. With a tight three-week turnaround and a strict budget, they trusted us to manage everything from concept to delivery.

The highlights

  • Delivered a high-impact sales video within three weeks.
  • The video exceeded expectations, finding a permanent spot on the Novuna Vehicle Solutions homepage.
  • Featured across all social platforms and PR outlets to drive awareness and engagement.

The brief

Novuna Vehicle Solutions required a short, snappy sales video to captivate potential customers during the opening of sales meetings. The brief called for dynamic visuals, premium b-roll, and on-screen graphics to highlight key messaging, and a strong narrative that clearly communicated their UVP.

The video needed to strike a balance between corporate professionalism and creativity, energising viewers while resonating with the Novuna Vehicle Solutions demographic. The ultimate goal was to leave a memorable first impression that would set the tone for engaging discussions.

Our response

We focussed our attention on enhancing the reader experience, to improve engagement and increase conversions.

Discovery & Planning

We collaborated closely with Novuna Vehicle Solutions to translate their ideas into a clear vision, honing a concept that aligned with their goals and budget. Through in-depth discussions, we developed a detailed storyboard and script that captured the essence of their brand. We mapped out two days of filming at two different locations, ensuring the schedule maximised efficiency while covering all necessary shots.

Video Production

The shoot focused on creating a blend of static and dynamic talking heads with premium b-roll that emphasised the clients innovative approach and expertise. We made sure to capture company cars and charging points to highlight the fleet’s eco-conscious features, and day-to-day operations to showcase the human side of the business. We prioritised authenticity by featuring Novuna Vehicle Solutions staff throughout, ensuring the final product felt genuine and relatable.

Post Production

The editing process involved colour grading and sound design, and incorporated on-screen graphics and a modern aesthetic to balance professionalism with creative flair. Each transition and every element was intentionally designed to energise the audience, ignite conversation and increase conversion. The end product was a versatile video that resonated with both corporate and customer audiences.

The results

The sales video became a resounding success. Initially intended for sales meetings only, its quality led to placement on the Novuna Vehicle Solutions homepage, amplifying its reach. What’s more, social snippets were successfully deployed across LinkedIn and Instagram, driving engagement and reinforcing brand messaging.

Our collaboration demonstrated that, even with time constraints, careful planning, creative production, and expert post-production can transform a vision into a versatile marketing asset.

Check out the final product below, and discover why Novuna Vehicle Solutions are leading the way in fleet decarbonisation.

Play Video

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