Salary Sacrifice Campaign
Driving engagement: promoting EV adoption through dynamic video campaigns
Company
Novuna Vehicle Solutions
Industry
Automotive
The background
Novuna Vehicle Solutions required an informative video campaign to promote the adoption of electric vehicles (EVs) through their partners salary sacrifice scheme. This case study demonstrates how we approached the task, creating a series of videos that resonated with employees and successfully drove engagement.
The highlights
- Creation of four engaging videos, tailored to address customer pain points and motivations.
- Implementation of a problem-solution narrative to enhance audience connection and engagement.
- Successfully reached an audience of over 250,000 employees across multiple digital platforms.
- Enhanced scheme uptake and client satisfaction with versatile, repurposable content.
The brief
Sustainability experts and multi-award winning fleet provider, Novuna Vehicle Solutions, wanted to help drive the adoption of electric vehicles through their partners salary sacrifice scheme. They needed a video that was both informative and engaging, with the flexibility to be used across various platforms including social media, websites, and employee portals. Experts in directing and producing compelling video content, we relished the opportunity and jumped right in.
Our response
We focussed on speaking to common customer pain points, and offering clear and simple solutions.
Discovery & Planning
We knew that a generic product presentation wouldn’t suffice, so we began by understanding the target audience’s pain points, motivations and expectations. We scouted suitable locations that would complement the narrative, and handled all logistical arrangements to ensure a seamless production.
Video Production
Given complete creative freedom, we created a series of four videos that told a cohesive story through the eyes of a customer. Each video focused on different aspects of the scheme, from addressing common concerns about switching to an EV to highlighting the benefits of salary sacrifice. We enlisted the help of an experienced actor to deliver the narrative, ensuring the content was authentic and easy to connect with.
Rather than merely presenting facts or focussing on product, we employed a problem-solution framework, allowing us to effectively identify common concerns (like the cost and practicality of owning an EV) and demonstrating how the scheme offers clear, practical solutions to each. This storytelling approach allowed us to address potential objections whilst simultaneously showcasing the benefits in a real-world context, in order to provide reassurance and enhance the scheme appeal.
Implementation
We made sure these videos were versatile and appropriate for use across all necessary platforms – their website, social media, and employee portals. This multi-platform approach ensured maximum visibility and engagement, making it easy for employees to access the content whenever most convenient.
The results
The result was a highly successful video campaign that resonated with over 250,000 people. Our clients were proud of the quality and impact of the outcome – noting the versatility and usability across various channels. Increased engagement and interest in the scheme demonstrated the effectiveness of our video production, and evidenced our expertise in creating impactful, customer-centric content.
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