Novuna Personal Finance
Simplifying money matters with engaging video content
Company
Novuna Personal Finance
Industry
Finance
The background
Novuna Personal Finance is a trusted name in the UK’s financial landscape, providing a range of award-winning solutions to help consumers manage their money with confidence. With a strong focus on innovation and customer-centricity, Novuna approached us with a vision to make personal finance more accessible and engaging through video content.
The highlights
- Created a series of engaging, digestible video assets explaining complex personal finance topics.
- Scouted a venue, hired talent, and produced high-quality talking head and b-roll footage.
- Designed omni-channel video assets to enhance SEO, enrich content strategy, and appeal to a broader consumer base.
The brief
Novuna Personal Finance wanted to bolster its SEO efforts and diversify its content strategy with snappy, easily digestible video content. Their aim was to keep new and existing customers engaged, and simplify complex personal finance topics with approachable, interesting content that stands out from the competition.
Our response
With full creative license, we focussed our attention on making engaging, accessible, and easy to understand content.
Discovery & Planning
We collaborated with Novuna Personal Finance to understand the intricacies of their finance offering and identify the most valuable topics for video content. As long standing partners, we were given full creative license on how to communicate these. Recognising the complexity and compliance associated with financial topics, we developed a creative approach to bring clarity and energy to the content – ensuring it was accessible and engaging for a wide audience whilst aligning with their brand’s tone of voice.
Video Production
Our team executed a seamless shoot, scouting a venue and securing talent to create a professional yet relatable aesthetic which aligned with their target audience. We produced 1 main video and 11 accompanying bite sized videos, breaking down each FAQ into digestible chunks. We scripted each video to ensure the content was clear, concise, and compliant, breaking down complex topics into short, visually engaging clips.
The production resulted in a mix of talking-head footage and dynamic b-roll, delivering several videos that could serve as standalone pieces or complement written content across various channels.
Post Production
We meticulously edited the footage to produce a polished series of videos, ensuring each was tailored to resonate with our clients audience. We sourced music, added on-screen graphics, and subs. Each video balanced professional insights with approachable delivery, making the practicalities of loan repayments easier to understand.
The results
The videos have been integrated across the Novuna Personal Finance site, FAQ pages, and social media platforms, driving awareness and serving as a cornerstone for their content strategy. The video assets improved dwell time, positioned our client in video-rich search results, and achieved their goal of demystifying financial concepts for customers.
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