Novuna Graphic Design

Designing Impactful Marketing Collateral

Company

Novuna Consumer Finance

Industry

Automotive, Business Finance

The background

As a longstanding client, Novuna Consumer Finance has trusted us to deliver quality creative solutions across multiple projects. When they required eye-catching flyers for industry events, they turned to us for support.

The highlights

  • Designed professional marketing collateral tailored to different event audiences.
  • Collaborated closely with the client, blending our expertise in graphic design with their understanding of the customer base.
  • Creation of versatile event collateral that elevated the clients presence and impact.

The brief

Novuna needed high-impact flyers to serve as marketing tools in stores and at key industry events. Each flyer had distinct requirements based on its audience demographic, however both needed to promote the Novuna Consumer Finance flexible finance solutions. 

The flyers had to be visually striking, align with the clients well-established brand identity, and effectively communicate their unique value proposition.

Our response

We focussed our attention on enhancing the reader experience, to improve engagement and increase conversions.

Discovery & Planning

We began by collaborating closely with the Novuna Consumer Finance marketing team to understand their goals. This included identifying the target audience and key messaging, and understanding their intended impact to ensure the designs would stand out. We also immersed ourselves in the clients brand guidelines, to ensure every aspect of the design reflected their strong identity.

Graphic Design

Our approach combined creative flair with solid design principles. We focused on portraying the accessibility and flexibility of our clients offering with clean, modern design elements. We utilised bold headings and iconography to break down complex finance solutions into easy-to-read points, and incorporated lifestyle imagery that resonated with their business audience.

Refinements

We provided initial concepts well ahead of time to ensure adequate time for feedback, and ensured any amends were turned around quickly. We worked meticulously to perfect the material, and ensure the end product superseded their initial vision.

The results

The output reinforced our clients brand identity, whilst effectively engaging their target audiences.

The flyers proved versatile, being repurposed for other events and retail partner locations, extending its utility far beyond the initial brief.

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