Neutra
Company
Neutra
Industry
Recruitment
The background
In the competitive recruitment landscape, our client faced the formidable challenge of establishing a break-out brand, with a distinctive website to match. This case study explores the steps we took to transform Neutra’s vision to reality: creating a brand and a website that set them apart from the recruitment crowd.
The highlights
- Creation of a brand identity that established Neutra as a standout entity in the recruitment space.
- Design of typography, logos, styling, colour schemes, application, graphics, tone of voice and key messaging.
- Creation of brand guidelines to ensure consistent brand application across all verticals.
- Design and build of a smart, user-friendly website to reflect Neutra’s expertise, brand and values.
The brief
Neutra stepped into the recruitment arena as a bold new player. Passionate about driving positive change, they wanted to disrupt industry norms and challenge the stigma attached to recruitment. Our task was to create a brand and a website that would cut through the market, reflect their ambitious plans, and set Neutra apart as a leader in the field.
Our response
We focussed our attention on enhancing the reader experience, to improve engagement and increase conversions.
Discovery
We started with an analysis of Neutra’s provision, spending time to understand the intricacies of their business and the aspirations that fueled them. This paved the way for a partnership built on a mutual understanding and commitment to success.
Brand Development
Taking everything we’d learned from discovery, we developed several initial brand concepts to elevate Neutra’s vision. Through brainstorming and collaborative discussions, we whittled down our concepts, tweaking and refining every component until we formed a cohesive brand that resonated with their audience. We created clear and concise brand guidelines and social media templates to ensure consistent application across all touchpoints – protecting brand quality whilst boosting recognition and recall.
Web Design & Development
Branding in the bag, our work continued online with the design and development of Neutra’s website. With a solid understanding of Neutra’s business, we were able to get stuck in with the design and build, coding specific elements for optimal performance and integrating a CRM for a seamless business operation. We advised on copy, sourced imagery, and designed motion graphics consistent with their brand. The development process was smooth and seamless, and resulted in a clear and intuitive customer experience.
The results
Close collaboration with Neutra ensured we created a brand identity that matched their vision and set them apart in the recruitment space. The design and build of their website reflected their brand and importantly, their values, and resulted in a smart, user-friendly interface.
The Brand
By carefully crafting every element — from logos and graphics to typography, colour palettes, and backgrounds – we created a cohesive visual identity that perfectly encapsulates who Neutra are.
The Website
Neutra’s website looks and acts the part, offering its users an insight into their work, motivations and mission. The combination of intuitive navigation, fast load times, and responsive design contribute to a seamless user experience, whilst a clean aesthetic brings their brand to life. Satisfying the client’s goals and the needs of its audience, the site provides a strong foundation for future growth. Visit www.neutra.global to take a look for yourself.
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