Lacuna Child
Launching Lacuna Child: Blending Brand Ethos and Product Showcase
Company
Lacuna Child
Industry
Fashion, E-commerce
The background
Lacuna Child is a luxury lifestyle children’s clothing brand, dedicated to delivering high-quality British-made clothing. Lacuna Child required a promotional video to showcase their products whilst highlighting the ethos behind their brand. This case study details the steps we took to achieve just that.
The highlights
- Successfully captured the brand’s ethos and showcased the product line in a visually engaging manner.
- Delivered a versatile final product that was featured on the website homepage and adapted for social platforms.
- Boosted brand credibility contributing to a successful brand launch.
The brief
Lacuna Child required a visually compelling brand film that would serve as the centrepiece of their product launch. The content needed to do more than display clothing – it had to convey the underlying ethos of the brand and make a connection with its viewers, whilst remaining flexible enough for use across multiple platforms.
Our response
We focussed our attention on conveying the essence of the brand, to resonate with the consumer and solidify the brand story.
Discovery & Planning
We began by getting to know Lacuna Child: understanding their brand identity, their core values and the message they wanted to communicate. We uncovered every detail during the discovery stage, ideating and collaborating closely during the creative process to ensure we aligned on the final look and feel. With a clear vision in mind, we scouted locations that would complement the brand’s ethos and enhance the narrative of the video.
Video Production
Our meticulous planning allowed for a seamless shoot. Given creative free reign, we captured both photography and video content to ensure an authentic and cohesive look and feel across all media. The content was designed to be versatile – we shot and edited the footage for use on the Lacuna Child website and their social platforms.
The results
The launch of Lacuna Child’s new product line was a resounding success, with the brand film serving as a central piece of their marketing strategy. The video is prominently featured on the homepage of their website and was effectively repurposed for social media – helping to drive brand awareness, engagement, and establishing a strong visual identity for Lacuna Child from the very start.
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