Exodus Adventure Travels

Transforming content into conversions with Exodus Adventure Travels

Company

Exodus Adventure Travels, part of Travelopia Group

Industry

Travel and Tourism

The background

We Are Thrive teamed up with industry leaders Exodus Adventure Travels, a distinguished brand within the Travelopia Group, to assist with their email marketing efforts. With an immense database of email subscribers, the award-winning travel company chose us to enhance customer engagement, elevate brand visibility, and increase bookings through effective email campaigns.

The highlights

  • Visually engaging and well-designed emails
  • Utilisation of customer segmentation and targeting based upon location and purchase patterns
  • Compelling email copy catered to the personas and preferences of specific audiences

The brief

With increasing demands, Exodus sought a reliable partner to step in and lighten their load. Skilled in copywriting and email marketing, they trusted us with the task of educating, inspiring and converting segments of their extensive email database.

Our response

We focussed our attention on enhancing the reader experience, to improve engagement and increase conversions.

Customer segmentation

We utilised customer segmentation and targeted customers based upon their geographical location and previous purchase patterns. This personalised, targeted approach, ensured that content resonated with readers – increasing customer satisfaction, strengthening loyalty, and fueling conversions.

Quality content

Featuring compelling copy, our emails wove stories of captivating travel adventures – each catered to the wants, needs, and desires of its audience. Aesthetically pleasing and thoughtfully designed with user viewing patterns in mind, our emails were crafted to capture attention, boost engagement, and drive conversions.

Regular reviews

We collaborated closely with the Exodus team to review performance, identifying successes and areas for improvement. Leveraging data-driven insights, we refined our approach throughout the campaign, continually optimising performance to increase ROI.

The results

The implementation of visually engaging design, personalised content, and strategic storytelling resulted in heightened interest and engagement with email content. Our harmonious collaboration and prompt turnarounds gave Exodus the flexibility to focus on other vital areas of their business, confident in the knowledge that their outbound communication was in safe hands. 

What’s more, our understanding of the client’s business, combined with our dedication to customer care, allowed Exodus to step back – safe in the knowledge that their outbound communication was taken care of. This collaboration meant Exodus regained valuable time and resources, providing them with the flexibility to focus on other business areas.

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